10 ways to successfully avoid sustainability entirely

Jamie McIlhatton
6 min readMay 6, 2023

Weird title I know. Why would we want to avoid being sustainable? To be honest, the chances are you’re already successfully doing it, but let me walk you through how.

If you want to be unsuccessful in running a sustainable company, there are so many different ways of achieving that. Here are some of the most common; I’ll let you take score.

Give sustainability a tiny section at the end of your business strategy & leave it out of your mission statement.

You’d be shocked at the number of larger companies who preach to really care about the planet and its people, but never really include why or how in any of their core company statements.

You’re probably already bored of me using the term ‘sustainability’, get used to it. In order for you to really take this seriously, that word should be showing up everywhere you look. It should follow you like your shadow.

Reduce sustainability to be only about reducing emissions/carbon footprint.

For such a broad term, we have a knack of associating ‘sustainability’ with very few specific topics; mainly plastic pollution, or greenhouse gases.



Jamie McIlhatton

Sustainability Consultant & Hospitality owner. Just trying to take my own advice...