Avoid Greenwashing 101: Learn from Colgate’s Mistakes.

Photo by Brian Yurasits on Unsplash

What is ‘Greenwashing’?

It’s a term that’s becoming more common by the day, and is used to describe companies who deceptively inflate their environmental credentials. Doing the bare minimum to be able to market themselves as ‘Sustainable’.

With 88% of Gen-Z shoppers now distrusting brands’ environmental, social, and governance…